Make sure your ads reach the right people, at the right time, in the right place
How do you ensure your ads reach the right people, at the right time, in the right place — without wasting your budget?
That’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way, programmatic advertising uses smart data and AI-driven tools to automate media buying, target audiences with precision, and measure impact in real-time. It’s one of the fastest-growing areas in digital marketing, but still one of the least understood.
That’s why we’ve invited Caroline Geijer, an industry specialist in programmatic advertising, to share insights and concrete examples:
- What programmatic actually is (in plain language)
- Why it matters for marketers and communicators today
- How companies of all sizes can benefit from smarter, data-driven campaigns
When: Wednesday, October 15, at 07.45-9.00 am
What: Breakfast, get-together, and discussions.
Where: THE TECH HUB -- Alfa-huset, Scheelevägen 15M, Ideon Science Park . Room: Backstage.
Whether you’re a marketing professional, communicator, or just curious about the future of advertising, this session will give you the tools to understand and leverage programmatic in your own work.
👉 Register now — spots are limited!
COMFUSION: A space for sharing knowledge, building relationships, and discussing common communications and marketing issues.
Please remember to cancel if you’re unable to attend!
We understand that things come up — but if you’ve registered and can’t make it, we kindly ask you to let us know as soon as possible. Your cancellation makes a real difference: it helps us reduce food waste, manage resources better, and ensure a great experience for everyone attending. Thank you for your understanding and cooperation!
